This innovative, quality Laguna Lavender product is natural, eco-friendly, very economical [may outlast up to six times the same quantity of liquid shampoo], vegan and cruelty free. Simply a 'no-brainer' for practical, economic, health and environmental reasons. Contains Coconut Oil, Demineralised Water, Lye [Alkaline Solution/Lime Water], essential oils of Lavandula Angustifolia ['English' lavender] and Rosemary. 'How to Use' directions label on the back